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Home MotoGP

Video: The explanation behind MotoGP’s new logo

by Bernardo Matias
November 18, 2024
in MotoGP
68 0
0
Galeria: O «pacote completo» da nova identidade do MotoGP

Source: MotoGP Communications

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This Sunday, at the conclusion of the awards gala, MotoGP officially unveiled its new visual identity and logo, designed by the Pentagram agency.

The letter «M» is inspired by two motorcycles leaning close to each other on the track, while the «O»s represent the geometry of the wheels, with the «T» symbolizing the rider between them. The «GP» points to a racing circuit.

In addition to the logo, the typography has also been revamped, marking a significant evolution for the brand – something that has happened only rarely throughout its history. According to a statement, the aim is ‘to take the most exciting sport on Earth into a new era’.

The video below provides a detailed explanation of the new logo.

Tags: MotoGP
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